McAfee Spyware Blocker Essay

McAfee, an Intel company, has been an industry leader for antivirus software to protect personal computers for many years. The company has expanded its services from protecting computers to also protecting cellular browsing as well, the software can be used on the iPhone, and Android phones. Product McAfee is introducing a new line of software designed specifically for Android and iPhone devices to block unwanted spying from applications downloaded on the mobile devices. McAfee Spyware Blocker will target applications designed to collect personal and private information. The applications on the users phone that are targeted are; photos, email, browsing history, camera, contacts, passwords, and all information posted in mentioned applications. Mission Statement McAfee Spyware Blocker for the iPhone and Android follows the same mission as the products for its personal computer software. Our mission for the McAfee Spyware Blocker application is to protect each client’s identity and personal information while using their mobile device with an advanced innovative software program designed to protect all information on the mobile device. The McAfee Spyware Blocker will filter all movements on mobile devices and warn the user with unwanted tracking, or spying from developers of applications. This also includes third party applications such as the popular Facebook, Pinterest, Yelp, Instagram, and other social media sites who require access to the users information. Customer Need As the first of its kind, McAfee Spyware Blocker, has set itself apart from other spyware blockers. The software provides protection on mobile devices, and from unwanted sharing of information when downloading applications. The software creates a separate profile based on user preferences, which block all real information of the user. It then forces applications to use false information, created by the user, to run applications that require access to personal information. Clients of McAfee are guaranteed by the history of the company, and its proven success and growth of its other products, which set the company apart from the current competition. The company is in constant development of its products to improve, grow, and meet the quick changing needs of technology and clients. McAfee follows trends and see’s the need for an advanced spyware blocker for the mobile market. The division has developed, what it feels, is an advanced, superior product for its current client base, and has developed a plan to achieve a new market of customers. Vision Model The vision of the McAfee Spyware Blocker is to create the best mobile spyware blocker in the market. The company started with the iPhone and Android markets first, but will add the iPad, iPod, tablet, and eventually all wireless devices. Wireless devices could potentially allow applications to be hacked and monitored for personal and private information. With the growing market of personal mobile and wireless devices, McAfee will continuously grow and advance the current software technology. The advances developed will provide upgrades for current clients and new software for new devices and platforms. The demand for privacy protection in today’s quick moving and growing technology market speaks volumes for the need for new advanced software for the growing community of mobile and wireless devices. The decision to create the McAfee Spyware Blocker division and be a leader in the market was an easy decision, and one that will grow the company in the direction of the ever-expanding technology movement. Business Model Throughout the history of McAfee products, the growing development of new technology has brought about a high demand and need for protection of client’s information. The need to protect clients has grown from personal computers to mobile and wireless devices and has our clients asking for more advanced protection while using an array of devices Mobile browsing on an Android or iPhone device, allows spies to access personal information. In recent years, breeches have caused an increase of identity theft directly related to mobile devices. The information stored, or applications used while on the device are likely to provide an expert hacker to gain valuable personal information. To satisfy the consumer need for protection, McAfee developed the spyware blocker division. The value created to offer advanced protection while operating the Android or iPhone devices, is unparalleled to any other spyware protection claims. No other spyware developed by competing companies has provided the user with absolute confidence of protection while using their mobile device. The software is an advancement of our current products, and the basis of the spyware is the same as in our other products. Because we have added to an existing product, the product, planning, development, and creative costs were minimal in relevance to the overall product offered. The company will continue to develop products that are on the cutting edge of what is going to come in the future. By utilizing the current software platforms, coding, scripting, and language, we are able to make advances quickly and cost effective. McAfee Spyware Blocker will continue to grow and develop as the market grows, and technology advances to include new products, McAfee, Inc. (2014). Vision, Mission, Value The previous launch of the McAfee Expanded Data Security, Application Security, and Ease of Administration in 2012, protected users from browser invasions. The applications, however, did not stop companies from using information from a clients phone, McAfee, Inc. (2014). The previous launch of mobile device protection, allowed McAfee to move in the direction of advanced mobile and wireless protection, by the development of the McAfee Spyware Blocker. The company continues to move in the direction of technology development and advancements and the need to create software to protect clients using multiple platforms, and from the creators  of applications that require access to personal information. The vision and mission of McAfee have always been to protect and provide its clients with the most advanced software protection from spies and hackers. The decision to create a new line of defense against advanced hackers and spies came from the need to protect against unlawful privacy breeches. The value of the product could be described as valuable beyond any dollar. To sell the product, the cost to produce, and the market value of the product describes the cost of the product to be $59.99, which will include any follow-up updates, McAfee, Inc. (2014). Vision, Mission, Value Summary The vision of McAfee Spyware Blocker is that each client will feel secure and trust that their information is protected on their Android or iPhone devices, and in the future, other wireless and mobile devices. The future of McAfee Spyware Blocker, according the analysis of the market research, shows that the software will continue to grow with demand of its clients and technology. The mission of McAfee Spyware Blocker is to be the best in the market, to out sell, out develop and outshine the competition. The ability to build and expand on an existing product to provide clients the best possible product has allowed McAfee to be a leader in spyware blocking software. The employment of highly knowledgeable employee’s of McAfee products gives client’s confidence in receiving assistance with the product Employees will have vital knowledge of the product and how the product works. Having extensive knowledge the users platform (Android/iPhone) will not only give confidence to the leaders of the McAfee Spyware Blocker, but also the end users of the software. Protection of personal information is priceless. Everyone, including the leaders at McAfee, want protection from theft of information. The McAfee Spyware Blocker gives all users exactly that, protection. The stated value  of $59.99 for the product does not include the value of protection, that is the additional bonus of the software. Principles and values The principles and values of the McAfee Spyware Blocker division follow the same guidelines of the company, McAfee, Inc. (2014). Listed below are the five principles of McAfee: 1.Conduct business with honesty and integrity 2.Follow the letter and spirit of the law 3.Treat each other fairly 4.Act in the best interests of McAfee Spyware Blocker and avoid conflicts of interest 5.Protect the company’s assets and reputation, McAfee, Inc. (2014). The company’s business values in the division of McAfee Spyware Blocker follow directly in line with McAfee, Inc. They are listed as: 1.Expertise – We have a deep mastery of digital security, and we never stop building and improving our expertise. 2.Partnership – We have a true sense of teamwork and partnership across McAfee functions and with channel partners and customers, developing collaborative solutions that offer tangible benefits. 3.Integrity – We’re in the business of protecting data from the unscrupulous, performing to the highest standards of ethics and responsibility. 4.Results – We have definitive goals with definitive outcomes, always striving for higher performance and never losing focus. 5.Courage – Being always ready is a requirement for courageous leadership across our business. We’re never intimidated by the audacious challenges we face every day, McAfee, Inc. (2014). The division of McAfee Spyware Blocker promises to be innovative regarding new technology developed for Android, iPhone, wireless devices, and other devices as they grow and change. The spyware blocker software will continue to advance and grow as the malicious methods of unscrupulous individuals and companies develop new ways to spy. References McAfee, Inc. (2014). McAfee for Consumer Retrieved from http://home.mcafee.com/?CID=MFEen-usMHP001 Pearce, J. A. II. (2013). Strategic management: Planning for domestic and global competition (13th ed.). New York, NY: McGraw-Hill. Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2012). Crafting and executing strategy: The quest for competitive advantage (18th ed.). New York, NY: McGraw-Hill.

Case Study Methodology Essay

Increase learning through real world case analysis situations. ?Develop skills of teamwork and cooperation. ?Develop points of view, opinions, and frame of references to help one become a more understanding, useful, and productive member of an organization, and this course in particular. ?Develop experience of management and cooperation with virtual working groups. Preparing a Case analysis: The first step in preparing a case is to assemble the facts, information, and circumstances surrounding the case described. As in real life, non-relevant descriptive materials may be presented and should be eliminated from further analysis–you have to decide those items as a study group and an individual. You must sift through all the information you can gather and determine what is important to your final decision. Many times personal experience and knowledge may need to be used or additional information gathered from the Internet, then these can be used to base a final analysis for the study group. Outline of Case analysis Approach: ?Define the central issue. ?Select and gather pertinent areas of consideration, make assumptions where needed about data, and other items that might drive your analysis towards one solution or another. ?Analyze the considerations and determine their relative importance. ?Investigate all the possibilities to solve the central issue, but strive to identify at least three different options. ?Select and state the best solution. ?Describe how you would implement that best solution. ?Defend, from textbook readings and other sources, how you would insure success. Answer the Questions at the End of the Case Study† Dr. Jim Young-Kaplan University.

Liquids and Solids Essay

The purpose of this experiment is to examine the properties of several gasses, which were the products of a reaction, and examine the way the gasses react under certain conditions. These conditions, such as introducing a flame to the gas as well as oxygen and CO2, caused other reactions to occur. Experiment Before I began the experiment I gathered all my supplies from the given list in the lab manual. From there I began the actual experiment and diluted the HCL placed in a test tube and then placed the ZN in the tube as well. I placed the stopper and gas delivery plastic system on the test tube and arranged the tube in the well plate. I then took the test tube filled with water inverted it and placed on top of the gas delivery system, I had the well plate in a large bowl in case of flow over. I then removed and placed my thumb over the opening so gas wouldn’t escape I lit a match and held it approx. 1 cm away and allowed a small drop from the pipet onto the flame to observe the reaction. From here I took my pipet bulb and marked it in 3 equal parts with a marker. I filled the pipet with water and set it into the gas generation tube. When it was about 2/3 full of gas I removed it and set it facing down into the well holder as per the directions. I then cleaned up the other test tube disposed of the acid and washed the test tube and rubber stopper with water thoroughly. I then began the oxygen portion of the experiment where I placed some Mn into a test tube. I added some hydrogen peroxide and filled to nearly the top. I placed the rubber stopper with gas delivery system and put into the well plate in a straight position. I filled the pipet with water and once again inverted it and placed in on top of the gas delivery system. I then watched as it became displaced with oxygen and removed it placed my thumb over it so it wouldn’t escape.

Music, Folklore,and Nationalism (Music Appreciation) Essay

Music, Folklore,and Nationalism (Music Appreciation) - Essay Example Musical nationalism as a separate movement emerged in the mid-19th century. Most frequently the movement is linked to Russia, Czechoslovakia, Poland and Scandinavian countries, and it is represented in the works of Smetana, Dvorak, Grieg, Sibelius, Glinka and The Five, including Mussorgsky and Rimsky-Korsakov.(Harvard Dictionary of Music) For the most part, the movement coincided with political changes in Europe of that time and the birth of new nations. Sometimes, unfortunately, national pride instigated by folklore and music that carries a note of nationalism, led nations on the wrong path. Richard Wagner, one of the greatest German composers, used folklore and history in his work a lot. Among his many admirers was Adolf Hitler. â€Å"Richard Wagner was Hitlers favorite composer. During World War I, it is reported, he carried Wagners music from Tristan in his knapsack. Often Hitler had Wagners music performed at party rallies and functions.†(fcit.usf.edu) Hitler’s admiration with Wagner was strengthened with composer’s political views and anti-Semitic writings during his life. When it comes to pointing at what element of music describes the best particular cultures, I believe it is the combination of factors. Folk melodies when quoted in classical music pieces have a strong effect. Some cultures rely heavily on specific instruments to express the tradition. Rhythm and harmony are important too. However, I believe that people feel most national pride when listening to folklore music if the music is strong, heroic and grandeur. It is not a coincidence that most national anthems are written in a way that appeals to feelings of belonging and unity. It is not a surprise that Nazi Germany adopted Wagner and his heroic and deeply Teutonic music. Folklore is not limited by boundaries between countries and nations. It travels along with people when they migrate. In that regard, United States, are a great example of how folklore have transcended over thousands

Why has the labor movement so declined is strength in the US Essay

Why has the labor movement so declined is strength in the US - Essay Example The decline was particularly steep in 2008 which led many to hypothesize that perhaps the decline in the labor movement was due to the financial crisis that begun in 2008. Others interpret the decline as an interplay of many factors which includes the market integration wrought by globalization and the shift of industry from the traditional manufacturing to service and the changing employee – employer relationships. The determination of the cause of the decline of the labor movement is important because this will lead us in understanding whether organized labor is still relevant today. Considering the number of jobs that were lost and the economic displacements that were prevalent during the financial crisis that still continues today, one cannot help but wonder what the labor movement did to prevent or at least mitigate such loss (New York Times). It is important to ask because the seemingly relentless loss of jobs made organized labor appear helpless in keeping one’s job and thus triggered its decline in strength and numbers in the US because it is perceived to be ineffective. Having these phenomena, one cannot help to connect the union’s seemingly ineffectual role during the crisis that caused its decline because in 2007, union membership registered a significant increase. However, this increase was short lived because in 2008, the precipitous decline of union membership begun. This observation is valid because if unions were perceived ineffectual during the crisis, this will undermine their credibility to bargain, protect and advance worker’s interest and in a way, can be taken as losing their relevance that eventually led to the continued decline of labor movement in the US (Zaid). The argument that the union’s seemingly inefficacy in abating job loss during the financial crisis may be correct to some extent but to solely and conclusively attribute the decline of labor movement to the 2008 financial crisis is rather overs implification. True it did contribute to the decline of union density because jobs became fewer after the crisis in the first place and it follows that the number of organized labor will also shrink. But the financial crisis was only a contributing factor because with or without the financial crisis, the decline in labor movement will still continue. The root of the problem of labor decline cannot be traced solely to the financial crisis but rather was caused by the interplay of structure issues that undermined the very foundation of unionization and organized labor. With the advent of globalization, the landscape of labor market changed dramatically. Greater market integration intensified the competition and this warranted a new degree of efficiency which resulted in various and new work arrangements. First, there was already the phenomenon of flight capital with many of our industries, plants and warehouses relocating in China and elsewhere in the world to take advantage of their cheap labor cost (____). The jobs that were left in the US were still subjected to intensified competition and thus came the new natures of employment which are transitory and casual in nature. Job security became a thing of the past where employability became the norm in cognizance of the reality that one could lose his or her job any moment. Industry also shifted from the traditional unionized manufacturing to service because manufacturing are increasingly outsourced abroad in an effort to save on cost (Aljazeera). This also resulted in the decline of the strength of labor movement because the service sector is not known to be heavily organized. The structural shift of the economy and the phenomena of globalization may be criticized as

Computer Software Taxation Essay Example | Topics and Well Written Essays - 3000 words

Computer Software Taxation - Essay Example As a preliminary matter, it must be noted that attempts to tax computer software have long been particularly troublesome. How a taxing authority decides to classify sales transactions involving computer software determines whether it will be subjected to sales/use tax or treated as exempt. It is here that, in attempting to classify computer software, a number of state authorities and judicial bodies have struggled to forge a uniform approach. Uniformity and consistency, to be certain, have proven elusive ideals. This essay will examine the sales/use tax implications for transfers of computer software, particularly to the electronic delivery of computer software, in an effort to demonstrate how more consistency and uniformity might be brought to the issue. In order to understand how electronic delivery has become an interesting issue, however, it is first important to understand how and why the electronic delivery of computer software has become a viable option for avoiding the imposition of sales tax in some jurisdictions. States began to implement sales/use tax schemes beginning in the 1930s in an effort to raise revenues (Morse, 1997). These taxes were levied on retail sales made within the states, they developed into a primary source of revenue for the states, and the mobility of the internet and computer software has since then made many states quite eager to apply their sales taxes to this burgeoning area of commerce. A sales tax is designed to impose an excise tax for retail transactions within a state whereas the use tax is designed to impose an excise tax for goods purchased outside of a state but subsequently used or maintained within the state. The taxes in this way are complementary. That states became extraordinarily interested in imposing sales taxes on an emerging industry is hardly surprising. What is surprising, on the other hand, is the tremendous conflict generated by attempts to tax transactions involving computer software. Legislation and regulations were rushed through; frequent m odifications were required because the implications of certain policies, both legally and economically, were not well-considered in advance. In many respects, the relationship between sales taxes and sales of computer software has been messy at best, and nearly incomprehensible at times. In Ohio, a sales tax was enacted in 1934. As noted by a leading tax practitioner, When Ohio sales tax was first imposed, and for many years thereafter, the taxes applied to all sales of tangible personal property unless otherwise exempt. This prompted many disputes over the nature of the transaction: tangible personal property, real property or a service. The latter two were not listed as potentially taxable sales. Historically, the exclusion from personal, professional and insurance services has been provided in R.C. 5739.01(B) (last para.). Judicial tests developed to help taxpayers make meaningful distinctions among the various types of transactions (tangible personal property vs. real property vs. services) for sales tax purposes (Ehler, 2007: 1). Nearly every state,

Advanced Quantitative Research Methods Essay Example | Topics and Well Written Essays - 2000 words

Advanced Quantitative Research Methods - Essay Example For example, ANOVA method is applied, in general, statistical difference rather than distinct difference of the research mean (Hox 2010, 35). It is worth noting that, at zero variance, all the values measured are regarded to identical even through variance always maintains a non-negative value. Therefore, as the ANOVA method is used to analyze the difference between several or a single variable, a small variance obtained in the statistical significance difference illustrates that the values or data points obtained are very close to the expected mean. Similarly, High statistical significance difference data points justify that the data values obtained in the research spread out from each other or spread around the mean (Woodward 2014, 210). On a broad aspect, the variance is usually divided into various components by utilizing ANOVA method that is then attributed to various types of variations in different sources of the variations obtained. In simple words, ANOVA method has its origin in experimental studies. However, ANOVA method uses four basic assumption that errors obtained in the statistical data analysis are normally distributed and independent (Salkind, Neil 2010, 34). In addition, it is always assumed that, all variance errors are equal, and the expected statistical values of the errors obtained are equal to zero. In simple terms, the ANOVA method produces a statistical test that determines as to whether the mean obtained from several tested groups are equal or whether they are not equal thereby providing a generalized t-test for more than two evaluated groups. In this regard, ANOVA method is used in providing a comparative test for more variables for the purpose of estimating a reliable statistical significan ce (Myers, Jerome 2010, 271). ANOVA method is a very powerful parametric and inferential statistic technique that can find differences or reject a null hypothesis among

Case Study Example | Topics and Well Written Essays - 250 words - 40

Case Study Example These locks would only be accessed using cards given to authorized officials. This means that the accountability for available stocks would fall to those with the security access (Brauer & Dunne, 2002). A security manager of the highest levels of qualifications and responsibility would lead the security team. In addition to having locks, security officials would be deployed art various entry terminals to man the entrances. For windows, they would have to be tinted so that no person can view the content inside. In addition to that, doors and windows would need to be reinforced to avoid breakage. To a certain extent, communicating with the employees would be needed. This would be so if they are required to maintain highest levels of discretion in the activities they do. However, for top secret activities, it would be wise to leave the security concerns to the allocated security team (Gerstein, 2013). The risks of compromise due to personal indiscretion would be at a minimum. Employees should have security cards for areas they are allowed to access. This means that they would not be allowed to access other areas only restricted to certain high-ranking officials. Internal controls are important is determining who access what parts of the arms manufacturing plant. They would improve accountability and the overall security of manufactured products and the manufacturing procedures (McCrie,

Learning model 4 Essay Example | Topics and Well Written Essays - 1500 words

Learning model 4 - Essay Example Author (Year) noted that, universities had "recognized the importance of public ethics. The field’s national accrediting body requires graduates, education in ethics, and all introductory public administration textbooks include a discussion of ethics† (p.451). In this regard, the US government requires all its employees to learn the importance of good ethics in the work place while at college. Therefore, ethical behavior effectively becomes the most important aspect for business and public administration. Managing the critics of good governance remained the biggest challenge for multinationals and public organizations in the USA. For this reason, Author (Year) notes, â€Å"Congress has enacted laws and presidents issued executive orders that†¦insure the integrity of federal employees† (p.451). This has enabled the federal employees to stick to laid down structures of governance and financial regulations. Author (Year) further notes, that this results to improved integrity â€Å"clarity, simplicity, and straightforwardness† (p.451). Therefore, all federal employees adherence to enacted legislation while offering their services in all federal offices led to accountability and efficiency. A favorable working environment is crucial in the administration of allocated duties at the work place. According to Author (Year), federal employees must be protected to enable them â€Å"disclose a suspected violation of law, rule or regulation without fear of reprisal† (p.452). In fact, 14 percent of government workers â€Å"feel pressured to compromise ethical standards in the course of their jobs† (Author, Year, p.452). In this regard, the federal government needs to ensure that its employees are adequately protected from intimidation by powerful cartels in their administrative functions, which is eliminating the â€Å"encounter [of] ethical dilemmas at work† (Author, Year, p.452). Employees’ morale is equally important with the result being a commitment to

5 Forces Model of Verizon Essay Example for Free

5 Forces Model of Verizon Essay Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and services, and also owns and operates one of the most expansive end-to-end global Internet Protocol (IP) networks. Verizon’s domestic wireless business, operating as Verizon Wireless, provides wireless voice and data products and services across the United States using one of the most extensive and reliable wireless networks. The results of high competitive pressure could impact prices, margins, and hence, on profitability for every company in the industry. a. Sprint Nextel b. Cingular ATT wireless c. T-Mobile d. AOL e. Qwest f. RBOCs g. COMCAST 4. Bargaining Power of Suppliers – Low The term suppliers comprises all sources for inputs that are needed in order to provide goods or services. If there is a market with much choice supplier choice, bargaining power will be less. There are many network equipment suppliers, which are suffered from the down telecom market. Having mature technologies also commoditize the products. As such, the bargaining power of suppliers has been weak. 5. Bargaining Power of Customers – Low The bargaining power of customers determines how much customers can impose pressure on margins and volumes. Since most of buyers are small (residential and small business users), they do not have much buyer power. Big corporations are better positioned to negotiate for discounts but industry consolidations of SBC acquiring ATT and Verizon acquiring MCI have significantly reduced the available lternatives for these corporations and thus their negotiation power. PEST Analysis A PEST analysis is an investigation of the important factors that are changing which influence a business from the outside, these include: Political Factors †¢This includes government regulations and legal issues that define both formal and informal rules of the operation of Verizon. Economic Factors †¢This factor affects the purchasing power of consumers and the Verizon’s cost of capital. Social Factors †¢Cultural and demographics of the environment would affect the customer’s needs as well as potential market size. Technological Factors †¢This can lower barriers to entry, improve production efficiency and influence outsourcing decisions. ? PoliticalEconomicalSocialTechnology Stability of the internal/external political environmentEconomic growthPopulation growth rate Automation Trading agreementsInterest ratesAge distributionTechnology incentives employment lawsInflation rateCareer attitudesRate of technological change environmental regulationsBudget allocation Perception of technological change within the unit Trade restrictions and tariffsThe level of inflation

Methods To Prevent Barre In Knitted Fabric

Methods To Prevent Barre In Knitted Fabric In textile production, one of the most common and perplexing quality issues is barrà ©. The factors that can cause or contribute to barrà © are varied and diverse. For this reason, when a barrà © problem is detected, the skills of a sleuth may be required to expose the problem and eliminate its cause. Once a cause is identified, steps can be taken to minimize or eliminate the barrà ©, and better quality fabrics can be produced. This discussion will center on knitted fabrics. DISCUSSIONS The noun barrà © is defined by ASTM1 as an unintentional, repetitive visual pattern of continuous bars and stripes usually parallel to the filling of woven fabric or to the courses of circular knitted fabric. In a warp knit, barrà © normally runs in the length direction, following the direction of yarn flow. Barrà © can be caused by physical, optical, dye related differences in the yarn, geometric differences in the fabric structure, or by any combination of these differences. A barrà © streak can be one or several courses wide. A typical characteristic of barrà © is that it generally consists of stripes that repeat. Isolated or intermittent defects may or may not be barrà ©. 1 ASTM D123-96a Standard Terminology Relating to Textiles 1 Various aspects of barrà © are important for consideration and discussion. The first is the identification of barrà ©. Secondly, how can barrà © be analyzed? What are the causes of barrà ©, and finally, how can it be prevented? IDENTIFICATION OF BARRÉ The first step in a barrà © investigation is to observe and define the problem. Barrà © can be the result of physical causes that can usually be detected, or it can be caused by optical or dyeability differences that may be nearly impossible to isolate in the fabric. Barrà © analysis methods that help to discriminate between physical barrà © and barrà © caused by other reasons include Flat Table Examinations, Light Source Observation, and the Atlas Streak Analyzer. Flat Table Examination For a visual barrà © analysis, the first step is to lay a full-width fabric sample out on a table and view both sides from various angles. Generally, if the streaky lines run in the yarn direction that is in the course direction, apparent color differences can be seen by looking down at the fabric in a direct visual line with the yarn or course direction, and the defect can be positively identified as a barrà © defect. Viewing the fabric with a light source in the background will show if the barrà © is physical. Light Source Observation After completing an initial Flat Table Examination, a Light Source Examination may provide further useful information. Full width fabric samples should be examined 2 under two surface lighting conditions, ultraviolet (UV) and fluorescent light. Observations that should be made while viewing under lights are: 1. the frequency and width of the barrà ©, 2. whether the streaks are dark or light, and 3. the total length of pattern repeat. Ultraviolet light, commonly referred to as black light, allows the presence of mineral oils to be more easily detected, due to their radiant energy (glow). When observed under UV light, fabrics with streaks that exhibit glow suggest improper or insufficient preparation. A change in composition or content of oil/wax by the spinner or knitter without appropriate adjustments in scouring can create this problem. Fluorescent lighting simulates the mode of observation that is common to most inspection tables in mills and will highlight whether the barrà © is perceivable in an industry quality control setting. Atlas Streak Analyzer The function of the Atlas Streak Analyzer is to isolate barrà © caused by physical differences. A fabric swatch is combined with polystyrene sheet film, and the Atlas Streak Analyzer produces a plastic impression of a fabric surface by incorporating specific conditions of pressure and heat. The absence of color on the plastic impression ensures that only physical streak effects will be seen. The plastic impression is examined to determine whether the streak alignment matches the 3 streaks observed on the fabric. However, impressions made from spun yarns such as cotton can be difficult to read due to the inherent yarn variation characteristic of spun yarns. Also, a too rapid cooling of the test specimen after making an impression can produce a moirà © pattern. From a valid plastic impression, the barrà © source can be identified as: 1. physical with all streaks showing on the impression, 2. optical or dyeability variations where none of the color streaks are aligned on the impression, and 3. a combination of physical and dyeability differences where some streaks align with those on the impression, and some do not. Fabrics with combination causes present the greatest challenge for analysis. If the streak analyzer indicates the same barrà © pattern as seen in the fabric, then the barrà © stripes are physical in nature. This can relate to several physical causes such as yarn tensions, stitch length, yarn count, twist differences, etc. Yarn tension causes can be found by raveling adjacent courses and measuring the lengths of yarn removed from each course. If all the lengths raveled from the fabric are the same, the pieces can be weighed to determine if the yarn counts are the same. 4 If the plastic replica shows no stripes, then the barrà © is due to chemical causes or to light reflectance differences. Chemical causes relate to improper preparation, and light reflectance differences relate to non-uniform dyestuff penetration or reflectance. The next step is to remove the color and evaluate the stripped sample before re-dyeing to determine if the removal of dye was complete and if the barrà © is still present. An uneven or incomplete stripping can indicate an additional strip. If the color is stripped uniformly and the barrà © is gone, then the sample should be re-dyed. If after stripping and over dyeing the fabric no longer has barrà ©, then the barrà © was caused by improper preparation. If the barrà © remains, then the problem is related to optical or light reflectance problems. PHYSICAL BARRÉ ANALYSIS When the cause of barrà © is determined or presumed to be physical in nature, physical fabric analysis should be done. Physical barrà © causes are generally considered to be those which can be linked to yarn or machine differences. Methods of physical barrà © analysis include fabric dissection, microscopy, and the Roselon Knit Extension Tester. Fabric Dissection To perform accurate fabric dissection analysis, a fabric sample that contains several barrà © repetitions is required. First, the barrà © streak boundaries are marked by the placement of straight pins and/or felt markers. Individual yarns are removed from light and dark streak sections, and twist level, twist direction, and cut length 5 weight determinations are made and recorded. For reliable mean values to be established, data should be collected from at least two light/dark repeats. After compilation of yarn information, the numbers can be compared individually to adjacent yarns as well as by groupings of light and dark shades. Microscopy Microscopic examination is useful for verifying yarn-spinning systems. Yarns from different spinning systems can have different light reflectance and dye absorption properties resulting in barrà © when mixed. Ring-spinning produces yarn that is smooth with all fibers twisted in a tight helix. Open-end spinning produces yarn with wrapper fibers that form a belt around the diameter of the yarn at irregular intervals. Air jet spinning produces yarn with more wrapper fibers that form a continuous spiraling band around the inner fibers that are more parallel to the axis of the yarn. Microscopy can also reveal a shift in loop formation in knitted fabrics when twist direction (S and Z) differences are present. Roselon Knit Extension Tester2 Barrà © produced by knitting machinery is relatively common, is the easiest to see in the greige, and is the easiest to correct. Often uneven yarn tension during knitting may be a cause. To test for uneven tension, the Roselon Knit Extension Tester can be used. For this test, a fabric sample is cut and raveled to yield yarn samples from light and dark streak areas. The yarn ends are taped and clamped 2 Source: Spinlon Industries Incorporated, 18 S. Fifth Street, Quakertown, Pennsylvania 18951 6 to the tester. As each yarn is stretched to the maximum extension point, the points are plotted on graph paper. Comparisons are usually made visually rather than mathematically. CAUSES OF BARRÉ The varied and diverse causes of barrà © can generally be summed up in one word INCONSISTENCY. An inconsistency that leads to barrà © can originate in one or more of the following categories: ! fiber quality/raw material management, ! yarn formation/supply management, ! knitting processes, and ! preparation and dyeing techniques Fiber Quality/Raw Material Management 1. Failure to control fiber diameter (micronaire or denier) from laydown to laydown. 2. Too high a C.V. of micronaire in the laydown for a given mills opening line blending efficiency. 3. Failure to control the fiber color in the mix (grayness Rd, yellowness +b). 4. Failure to control maturity/fineness in a laydown 5. Most, if not all, fiber barrà © can be controlled by the above four items; however, under certain unusual circumstances, it may be beneficial to also select mixes using ultraviolet reflectance information for each bale of cotton. 7 Micronaire Average micronaire must be controlled within a laydown and from laydown to laydown. Controlling average micronaire in the laydown may not be sufficient to completely eliminate barrà ©. Other micronaire related causes of barrà © are: ! > 0.2 difference in micronaire. ! > 0.1 change in mix-to-mix average micronaire. ! > 12.0 % CV of micronaire within the laydown. It may be necessary to change the laydown averages periodically to make use of all the bales in the warehouse. This must be done slowly with no more than a 0.1 change in mix-to-mix averages. Figure 1 shows acceptable changes in micronaire from laydown to laydown. No barrà © from micronaire differences should show in knitted fabrics when yarns are mixed on the knitting machine from consecutive laydowns. However, if laydowns vary more than 0.1 micronaire, for example laydowns #1 (4.3 mic.) and #6 (4.6 mic.) in Figure 1, then barrà © is much more likely to occur. 8 Figure 1: Slowing Changing Micronaire Average in Laydown Acceptable Change in Micronaire From Laydown to Laydown3.53.63.73.83.94.04.14.24.34.44.51234567891011121314Laydown NumberMicronarie Figure 2 shows a high CV% in the micronaire for bales within a laydown. The laydown shown has 24 bales with an average of 4.1 micronaire and a CV% of 17.7. The change in micronaire from bale to bale is more than a 0.1 change. Also, the CV% is more than 12.0% and would probably result in barrà ©. High Micronaire CV% in Laydown3.53.73.94.14.34.54.7123456789101112131415161718192021222324Bale NumberMicronaireAvg. 4.1 CV% 17.7 * Figure 2: Results of Changing the Micronaire Average too Rapidly Max +/- 1.0 mic 9 Maturity and Fineness Although micronaire gives an indication of fiber maturity, it does not directly measure that property. Maturity and fineness related causes of barrà © include: ! Blending cotton from different growth areas or seed varieties. ! Immature fiber content such as white specks, neps, etc. Yarn Formation/Supply Even with proper fiber selection to reduce raw material effects on barrà ©, techniques in the opening, cleaning, blending, and carding areas can have an impact on barrà ©. These variations can occur at carding where different amounts of non-lint content removal from card to card can be a problem. Poor blending of fiber from opening through finisher drawing cannot be overlooked. In ring spinning, the running of different types of spindle tapes and the use of different cots or new and used cots mixed together on the same frame can create barrà ©. Faulty management in the spinning plant can result in the following yarn related causes of barrà ©: 1. Yarn count variations. 2. Yarn twist variation. 3. Wrong yarn size, color, blend level, twist direction. 4. Mixed yarn lots. 5. Mixed shipment dates of same dye lot. 10 6. Uneven waxing or oiling of yarn 7. Improper conditioning. Knitting Processes and Yarn Management The set-up and operation of a knitting machine is complex and requires precision settings to produce first quality goods. Machine related causes of barrà © include: 1. Different stitch settings (stitch lengths). 2. Improper tension at a feed. 3. Faulty cylinder or dial cam settings. 4. Malfunctioning of storage or tape feeders. 5. Improper threading of yarn. 6. Variations at take-down or spreader system. 7. Machine vibration. 8. Dirt, lint, and/or yarn fragments in the camming system, tricks, needles, or sinkers. 9. Variation in oil content. 10. Worn needles, which generally produce length direction streaks. 11. Uneven cylinder height needles (wavy barrà ©). 12. Worn cylinder and/or dial. Even with a properly set-up machine, barrà © can still occur at knitting due to poor yarn management. Examples of poor yarn management at knitting include: 11 1. Mixing yarns of different counts. 2. Mixing yarns from different spinning systems. 3. Mixing yarns with different blend levels. 4. Mixing yarns from different suppliers. 5. Mixing yarns with different twist level/twist direction. 6. Mixing yarns with different degrees of hairiness. 7. Mixing yarns with different amounts of wax. 8. Mercerization differences. 9. Excessive backwinding or abrasion during this process. 10. If yarns are conditioned, then each lot must be uniformly conditioned. Preparation and Dyeing Techniques Normally, dyehouses have standard preparation procedures and formulas that work very well in terms of removal of non-fibrous contaminants and natural fiber pigmentation. However, some fabrics can exhibit barrà © that is caused by either optical or dyeability issues. Often, the barrà © is not created in dyeing, but can be highlighted. In this scenario, the dyeing is not the cause but the messenger of the problem. Typically, barrà © is not a problem in whites, only in dyed fabrics. Therefore, if a fabric is known to have barrà ©, then that roll should be processed into a white. 12 Preparation can help mask barrà ©, but cannot and will not eliminate it. The cause of the barrà © must be eliminated for future rolls to be free of the defect. The scour and/or bleach procedure can be intensified to mask the barrà ©. This can be done by combinations of using a higher temperature or longer processing times. Usually the chemistry will remain the same; however, in some cases, it may have to be increased or changed. If any changes are made in the preparation procedure, the fabric and resultant shade will possibly change in whiteness, strength, and appearance. In fact, the whiteness will almost always change. If whiter, the old dye formula will need to be adjusted. The strength of the fabric may be affected to the point where it becomes a problem. Finally, the surface of the fabric may change so that it may not match previous lots. As a result of more aggressive preparation to cover barrà ©, it is important to evaluate such changes on small samples in the lab or a sample machine. Tension can play an integral role in not only the formation of the fabric, but also during preparation, dyeing, and finishing. As with all variables, it must be controlled to known parameters and be consistent. Any inconsistencies in tension could change the morphology of the cotton (i.e. during mercerization), level of dye pick- 13 up, or surface appearance (i.e. during mechanical finishing such as brushing or sanding). PREVENTION OF BARRÉ As discussed in the text, barrà © is caused by inconsistencies in materials, equipment, or processing. To prevent barrà © from occurring, consistency must be maintained through all phases of textile production. Stock yarns should be properly and carefully labeled to avoid mix-ups. Fugitive tints and/or marked cones can be useful for accurate yarn segregation. Inventory should be controlled on a first in/first out basis. All equipment should be properly maintained and periodically checked. In spinning and knitting before beginning full-scale production, sample dyeings can be done to check for barrà ©. Knit machine operators should be trained to look for barrà © as it occurs in the greige. If spotted, the machine should be stopped until the cause is eliminated. Salvaging a fabric lot with a barrà © problem may be possible through careful dye selection. Color differences can be masked by using shades with very low light reflectance (navy blue, black) or high light reflectance (light yellow, orange, or finished white). Dye suppliers should be able to offer assistance in this area. Also, if the cause of the barrà © is an uneven distribution of oil or wax, a more thorough preparation of the fabric before dyeing may result in more uniform dye coverage. 14 With close cooperation between production and quality control personnel, barrà © problems can be successfully analyzed and solved. Recommendations to minimize barrà © include: ! Knit an entire dye lot from the same knitting machine. ! Use only yarn from the same spinning lot. ! Use only from the same shipment date if possible. ! If yarn shipment dates must be mixed, then use consecutive shipment dates. ! Determine through laboratory analysis and experience if the preparation procedures are sufficient or can they be modified to eliminate the problem. ! Determine if some shades and dyestuffs are less susceptible to showing barrà ©, and apply those to problem fabrics. ! Make use of yarn/fabric analysis systems such as CYROS ®. ! Identify those rolls within a dye lot that have mixed yarn shipment dates so that it is known when the fabrics go through the dyehouse. ! Identify dye lots that have rolls from different yarn shipments before dyeing. CASE STUDY IN BARRÉ A 100% cotton, ring-spun single jersey style T-shirt is knitting in production with a yarn that does not have a barrà © problem. This style has been knitting for numerous days and no more of the yarn is available for creeling on the machine as the yarns are knitting out. Some yarn packages are skinners and others are full five-pound packages. The machine is 24-inch diameter with 80 feeds. 15 When the new yarn is creeled onto one of the 80 positions, the mixing of yarn shipment dates begins to take place. For this discussion, we will assume that this new yarn will cause barrà © when mixed with the old yarn. Once all positions are knitting the new yarn, there will be no barrà ©. How many rolls of fabric will have barrà © when both these yarns are present in the rolls? If the knitter is making 50 pound rolls, then each yarn package will supply 1/80th of the 50-pound roll or 0.625 pounds of yarn. Therefore, the new yarn will make 8.0 rolls of fabric with barrà © (5-pound package divided by 0.625 pounds per package for a 50 pound roll). It is important to realize that while this new package is knitting, other old yarn positions on the creel are also being replaced by new yarns. By the time the first new package has knitted out, all feeds will be using the new yarn. When the last old package is replaced and all positions have new yarn, the barrà © will disappear. Often, many machines will be knitting the same style. If ten machines are knitting this style and are using the old yarn and new yarns are placed on these 80 feed machines, then the total number of rolls knitted with barrà © will be 80. A total of 4,000 pounds of fabric will be made with barrà ©. If the style in question weighs 5.8 ounces per linear yarn, then a total of 11,035 yards of fabric will be made. Further, if it can be assumed that each yard of fabric can make 1.2 shirts, then a total of 13,240 defective T-shirts will be made. This is 1,103 dozen 16 garments. If the cost per shirt is $2.05 per unit, then a loss of $27,142 plus is realized. If open-end yarn was used for this case study instead of ring-spun yarns, then 8-pound packages of yarn could be used. This would result in 128 rolls containing 6,400 pounds and 17,655 yards of fabric. From this, 21,186 T-shirts (1766 dozens) would have been made. Based on a cost per shirt of $1.86, the loss would be $39,405. The result is that bigger packages mean bigger losses. The best methods to reduce the possibility of this catastrophe are listed below: 1. When mixing yarn shipment dates of only one week, try to reduce the number of machines using the old and new yarns. 2. As more machines are expending the old yarn, consolidate the old packages to fewer machines. This means removing the yarns from one creel and using them on other machines that are still knitting the old yarn. 3. Knit dye lots from a single machine if possible. 4. When a roll is known to have mixed yarns, a laboratory dyeing should be done on a swatch from the roll to determine if barrà © is present. If not, then proceed as normal. If barrà © is present, then the roll should be processed in 17 shades that are not known to be barrà © sensitive or prepared with more aggressive chemistry. CONCLUSIONS It is evident that barrà © is a problem that results from inconsistencies and is a result of poor management of fiber, yarn, and/or related knitting processes. The spinner, the knitter, and the dyer must communicate and work as a team to reduce the potential for barrà © to occur. A well planned and executed system of monitoring the spinning, knitting, dyeing, and finishing systems in the mill can provide for defect free fabrics. 18

Effective Professional Managers and Management Model

Effective Professional Managers and Management Model The reflection on and critical analysis of effective professional managers in relation to an effective management model. (Wilber, 2015) In this report, we look at the UN Model (profile of an effective manager). I choose to use the UN Model as my base for this assignment because I find it easy to understand with the way that its broken down levels of managerial experience and because of the values it holds. I also interview 2 experienced managers and asked them about their roles, their success and how they improved as a manager. I reflected and rated myself on the UN Model to get a feeling for how well I would do in a managerial role.       Values the driver of managerial effectiveness The values of a professional manager according to the UN Model includes Integrity, Professionalism, and Respect for diversity. To sum up the middle managers role per the UN Model they must be a role model to staff, be decisive and understand cultures differences. As a Senior Manager, the UN Model expects resilience in the face of external pressures (S.A.R.L, ND), continuous improvement and to intentionally build a diverse workforce (S.A.R.L, ND). To the UN Model being an Organisational leader means building a culture of integrity. Emotional competence To the UN Model having emotional competence means to be Self-aware, have self-confidence, emotional self-control, to be conscientious, optimistic, achievement oriented, to have empathy and discretion. As named by the UN Model; Detailers are managers that dont follow these guidelines. Being a manager doesnt mean only managing employees work but also means managing how they feel in the workplace. Conceptual competence To the UN Model having conceptual competence means always having an eye on their environment and the world beyond it (S.A.R.L, ND). These managers practice talking to people around them keep a clear understanding of the work and organisational environment. Effective managers apply their knowledge of concepts, system thinking and pattern recognition. Technical/substantive competence The UN Model tells us that middle managers must be able to apply and share their knowledge (S.A.R.L, ND). Senior managers should create knowledge sharing and learning mechanisms (S.A.R.L, ND). Organisational leaders should be able to develop a knowledge sharing and learning culture (S.A.R.L, ND). The fundamentals of technical/substantive competence per the UN Model are Knowledge and information management, knowledge networks, knowledge sharing, coaching and developing others and continuous learning and development. Managing people In the UN Model, being able to manage people means having great communication, teamwork, motivation, and means being able to manage individuals performance. A middle manager should be able to effectively manage people. The expectation of senior managers is for them to create an enabling environment. At an organisational level, managers should be able to create a high performance culture (S.A.R.L, ND). Managing action and change To the UN Model; managers should have strong and reliable action and change management, decision-making, creativity and innovation, they should also be client and result oriented. At the middle manager level; managers should be able to make things happen and support change. At the senior manager level; managers should be able to anticipate and lead change. Organisational leaders should drive for excellence and create a culture around searching for positive change. Managing across organisational boundaries Effective managers have a finely tuned understanding of the departments surface and deeper structures (S.A.R.L, ND). The UN Model pushes for strong organisational awareness, building networks and alliances, and positively influencing in the work environment. Section Rating (1 = bad, 10 = great) Explanation/critical analysis Values Integrity 8/10 I do what I say Im going to do when Im going to do it. I say what I think is ethical even if its not the popular opinion. Professionalism 5/10 I make myself at home and sometimes assume people are fine with me being so comfortable at work. Respect for diversity 7/10 I like meeting knew cultures and working with them. I have a bit of a lack of knowledge when it comes to understanding sensitive topics and cultural differences. Emotional Competence Self-awareness 8/10 Interested in learning more about myself and how I am during work. Am aware of my emotions and understand what I can do to make myself feel better. Self confidence 6/10 Am decisive. Can sometimes be unsure about where I fit in and can be easily effected by something someone says. Emotional self-control 7/10 Can deal with someone difficult without raising my voice. I can be tactful. Conscientiousness 10/10 Keep promises. Careful in work. Accept responsibility for mistakes. Optimism 6/10 Try to constantly look at both sides. Can sometimes be lost in disadvantages of doing something. Achievement orientation 5/10 Dont always push for the absolute best. Can sometimes lack motivation. When there is something I need to do, I work at it until it is fully done. Empathy 8/10 Am tactful. Could take body language on board more. Discretion 7/10 Respects privacy. I can keep things confidential if needed. Conceptual Competence Use of concepts 7/10 I can apply concepts to many different things. Systems thinking 5/10 Cant always predict consequences of quick fix solutions. Pattern recognition 7.5/10 Can apply concepts to a new situation. Can identify patterns quite easily. Technical/substantive competence Knowledge and information management 7/10 I can identify trends and best practice. Knowledge networks 8/10 Can make formal and informal connections. Knowledge sharing 9/10 Try to share my knowledge as much as possible and in many ways. Coaching and developing others 8/10 Am interested in helping others learn Continuous learning and development 8/10 Interested in new developments. Keen to learn. Managing people Communication 9/10 I can communicate clearly with many different cultures. Teamwork 8/10 Work well with others. Try to include everyone. Motivation 6/10 Can sometimes leave things that dont feel as necessary behind. Managing individual performance 7.5/10 I use praise accordingly. Find it easy to address poor performance. Managing action and change Action and change management 7.5/10 I like making sure things get done. Decision-making 8/10 I am very decisive. I can say no when it is needed. Creativity and innovation 7/10 I try to think of new ways of doing things all the time. Client orientation 8/10 I can anticipate clients needs before they decide they need it. Results orientation 6.5/10 I am interested in rewarding good results and try to keep the focus on the result and how we get there. Managing across organizational boundaries Organizational awareness 4/10 Need work on understanding the legalities and limits of organisations Building networks and alliances 8/10 I am interested in building strong and positive alliances inside and outside of the company. Influencing 6.5/10 I try to positively influence people to do the right thing by example. In this investigation we asked questions about the interviewees management rolls. In both interviews, we asked the same questions: What business are/where you in? How long have you been working in this field? How successful was/is the business? How did you help the success of the business? What do you do when people start a job? What do you think makes a good manager? How do you improve yourself as a manager? Do you have any advice for someone going into management? In the first interview, we talked to a man named Arwyn. His answers to our questions were as follows: He was the head of department at a university for 16 years, also a senior lecturer. He has been working in the education field for 25 years. He was in the business from 15 students all the way to 400 students. He had many long-standing staff and says teamwork and collective responsibility were ways he contributed to making the business successful. When somebody starts working under his management he conducts training, he observes their ability, he assigns a mentor and monitors their progress. He said that good managers are loyal to the organisation, honest, teamwork oriented, they have integrity, they understand the organisation and they think about what they can do for the organisation; not what the organisation can do for them. He says that managing is always a learning process and involves sharing experiences with others. His advice for someone going into management was to be humble and patient. Relation to un model It seems Arwyn put great value on empathy, knowledge sharing, coaching and developing others, teamwork and influencing staff positively. He took the interview very seriously and presented himself professionally. This shows that he has great values as a manager. In the second interview, we talked to a woman named Parvinder. Her answers to our questions were as follows: She worked in a Cafà © 7 days a week as a manager. She has been working in management for 15 years. The business was very successful for a number of years but the recession hit the business hard. She feels she helped the success of the business by keeping with the times. When people start the job, she goes through an introduction, an orientation and training. She said a good manager should motivate, inspire and lead. As a manager, she improved herself by learning from her mistakes and by looking for new ways to innovate. Her advice for people going into management was that it isnt easy, you need people skills and a passion to lead. Relation to un model I believe Parvinder has strong conceptual competence and organisational awareness by the way she looks for ways to improve, I think she tries to provide a place for teamwork to thrive. How I felt In both interviews, I felt confident in the questions I was asking, I feel that I could have asked more conversational questions to make both me and the interviewee feel more comfortable. What I saw When Arwyn came into the room he asked if he could sit down and he also put on a tie. Both interviewees where slightly reserved at the start but near the end they both felt more comfortable. What I thought I thought both interviewees where very knowledgeable about management, I noticed they hardly gave closed answers and that they held strong values around professionalism. What I learnt I learnt the value of working as a team, being professional and having integrity. I also learnt that being a manager or working in general is more about what you can do for the organisation more than what the organisation can do for you. What I would do differently in an interview setting I would try and make more small talk at the start to try and make the interviewees more comfortable, I would also try tailoring my questions to suit the interviewees better by implying certain answers. What I could/would do better in management If I were a manager I would try to hold strong value on presenting myself professionally, managing with teamwork and clear communication. I would make sure empathy was one of my main goals to make sure my team was in a positive mindset and happy. I think that both interviewees where very knowledgeable about management. They both put great value on teamwork and developing a communication culture. I feel Arwyns management style was much more collective and team oriented while Parvinders style was more about leading and resembled a more classic idea of management. In this report, we looked briefly at the Kotter Model and more in depth into the UN Model. We looked at my personal reflection on the UN Model and applied the model to two interviews with managers with a lot of experience. References       S.A.R.L, M. (ND, ND ND). ProfileManager_v4. Retrieved from HR Portal: https://hr.un.org/sites/hr.un.org/files/Profile%20of%20an%20Effective%20Manager_0.pdf Wilber, K. (2015, December 15). A Brief Look At Management Practices. Retrieved from Linkdin: http://staffingstream.wpengine.netdna-cdn.com/wp-content/uploads/2012/12/supplier-management.jpg

The Scarlet Letter Essay example -- Literary Analysis, Hawthorne

The trouble that one letter can cause to so many people can be described as nothing short of incredible. The power of the scarlet letter can change a life, a community, and be a harder punishment than people will ever understand. In the novel The Scarlet Letter, Nathaniel Hawthorne gives the scarlet letter three significant meanings that are revealed through different scenes within the novel. The Scarlet letter was pushed upon Hester Prynne by a theocratic society, for a sin that she had committed with a man whose name she would not reveal. The theocratic society placed Hester inside a jail with iron clamped doors. The jail was rusted, had iron spikes, and was decaying. The only sign of life this jail had was a wild red rose bush growing outside the door. When the prison door opened, she stood fully reveled to the town people and pulled the child closely to her chest and began to walk out. The narrator gives in detail the vision the people of Boston saw as they looked at Hester, â€Å"On the breast of her gown, in fine red cloth surrounded with an elaborate embroidery and fantastic flourishes of gold thread, appeared the letter â€Å"A.† It was so artistically done, and with so much fertility and gorgeous luxuriance of fancy, that it had the effect of a last and fitting decoration to the apparel which she wore† (51). The scarlet letter made Hester one of her own kind and separated her from the entire town. She was looked at as a sinner, being judged every time she walked into town, and was an example of sin. The scarlet letter made her different and the narrator explains, â€Å"It had the effect of a spell, taking her out of the ordinary relations with humanity and enclosing her in a sphere by herself† (52). Hester was now due for the punish... ...for her committing Adultery. After this letter is placed upon her bosom she stands upon the scaffold in front of the theocratic society holding a infant in her arms and bearing the letter on her chest. The letter also means the same thing for Dimmesdale but his pain is placed within and leaves a burn upon his chest. Dimmesdale then sees a letter â€Å"A† in the night time sky created by clouds. As a meteor lights up the sky, the letter becomes inflamed with a bright red color. That same â€Å"A† is noticed by the towns’ people in memory of the governor and they believe it means â€Å"Angel†. However, as years pass and Hester begins to be a great influence in the city of Boston, the â€Å"A† stands for â€Å"Able† showing the strength that Hester endures. As one reads this novel, one can choose which meaning is the most significant and most symbolic, as Hester lives a life of ignominy.

Solange De Santis - Job design :: essays research papers

Introduction: Solange De Santis joined a General Motors van assembly plant in 1991. During her eighteen months at GM she suffered from boredom, strain, psychological distress, job dissatisfaction, a feeling of distrust and a lack of job security. All of these factors had a detrimental effect on her health, safety and productivity. What job re-design opportunities are available to foster a healthier and more productive workplace? In order to answer this question we adopt job and work design theory that will analyze her role and provide tangible solutions. The following three  ¡Ã‚ ®Job Design Approaches ¡Ã‚ ¯ will be explored: 1) Job rotation 2) Job enrichment 3) Teamworking. The article outlined below elaborates on three small psychological changes to make working conditions for De Santis much better, improving her job safety and productivity. We hope that ¡Ã‚ ±Little changes make a big difference in the long term. ¡Ã‚ ±(Julian Barling, Topic 9, slide 3) Job Rotation: De Santis is an autoworker on the van assembly line at the General Motors plant. She performs the same simple task, and repeats the same procedures everyday. There are no opportunities for her to learn new skills or face any new challenges. It is easy to imagine how boring and frustrated anyone in her position would become. In addition to the challenge of her routine she also works on high stress and overload because of the non-stop, always catching up nature of the assembly line. According to research, boredom can cause daydreams and strain which together can threaten her safety. These negative experiences impact her job satisfaction and motivation. What we should do is reduce boredom, strain and dissatisfaction. Through job rotation it is possible to re-design her job and make it much more interesting and fun which should reduce her current levels of boredom and stress. How is this possible? Job rotation can reduce De Santis ¡Ã‚ ¯s boredom, relieve her from repetitive movements, and increase motivation by diversifying her experience; job rotation provides the kind of flexibility and experience that will allow her to feel much more control of her work and develop important skills that can help to off-set feelings of uncertainty; job rotation also helps to improve morale, increases ownership and should enable her to reach her potential; it is also shown to lower fatigue and helps to produce greater satisfaction that reduces absenteeism/turnover problems. Therefore, job rotation can make her job healthier and more productive How to implement job rotation?

End of Year Speech Essay

Good evening everyone. I hope everyone is having a good time, and has eaten their fill. Please eat all the food, we’ve spent a lot of money on that to be put to waste, and you’ll make the caterers job a lot easier (if the food is catered) Ladies please, help yourselves. Come on, it’s the end of the year, you’ll have a whole year ahead of you to start your diet†¦anyway Vegas buffet rules apply ladies and gentlemen, NO TAKEOUTS! So please keep your Ziplocs where they are. (of course parts like these are jokes and should be said well, as a joke). But seriously, good evening everyone and welcome to our year end dinner. It has been another successful year for us. Thanks mainly to the summer blockbuster heroes, in a sense, they did save our lives, well, at least made our company earn more money, thanks also to the mom and dads that keep bringing their kids in our store, may they be blessed with more kids, and of course, kudos to all of you for helping make another year a successful one. It has been another heroic year for us, both for the toys that we have sold and our efforts to make our company better. First we were introduced to a wealthy scientist turned super hero, who would have thought that the cousin of the tin-man would be a successful toy. Yes, Iron Man is one of our most successful toys this year, if not all of all time. The fact that Iron Man is a robot,( well, technically a bionic suit, but that’s how Iron Man is perceived) makes him subject for a lot of modifications, and thus a lot of action figure variants. Seven year old kids were just half of the market of Iron Man, toy collectors of all ages had a field day hoarding Iron Man toys from our store. Action figures sales have never been higher since the come back of comic book adaptations into the silver screen. Thank you Stan Lee! You made a lot of toy companies such ourselves very happy, we hope for more new movies and sequels to your comic books. I hope I can say the same to your reality show. Batman’s appeal has not dropped, Batman Toy’s have virtually not stopped production since the franchise came to being way back. I think only X-men and Spider Man toys have achieved a similar feat, which makes Batman the most successful comic book hero without having any super powers. Spider Man was bitten by a radio active bug, and the X-Men are mutants. Batman is just a plain dude with a fancy belt, well, a dude that can kick all our butts in one passing. If I was a kid, I would definitely be a good boy (at least for a while) to get the latest Batman action figure. I bet if we just sold action figures of Batman or an equally popular comic book superhero, we wouldn’t go out of business and still keep the store. That’s how big these toys have become, and how big they’ve been to our company’s progress. What would be a hero without an arch enemy? Not only do the heroes need a bad guy to beat up, toy companies also need villains as a source of income. Chances are, when kids buy their action figures, they want something to tests its weapons on something, might as well be the actual enemy of the hero. The Joker has been the most popular action hero as of late, thanks to the films success and all these talks about the death on Heath Ledger, the actor that played Joker in the Dark Knight. This toy has suddenly become a limited edition because it is one of the last characters the actor has played before he died, for some reason, I don’t think Mattel would buy the idea of making an action figure out of Brokeback Mountain, but that’s just me, I’ve seen stranger toys made it into production. Spider – Man toys have been around almost as long as Batman toys, especially after the new Spider Man films came out. They did not leave our shelves even if the franchise has been on a hiatus from the silver screen for a while. Actually there have not been a major Spider – Man film until the recent films and yet Spider Man toys are one of our popular toys of all time After I thank the toys, sorry guys, they do come first you know, these toys pay our bills. I would like to thank the staff of our company for doing a job well done throughout the year. Our company would be nothing if not for your efforts. Thank you for maintaining a harmonious working environment and for keeping our customers happy, your service is much appreciated. Thank you also for an outstanding team performance in all departments. It is always good for any company to work together as a team. More than working as a team, we’ve worked together, and treated each other as family. I’m not saying exactly who the mom and dads are, let’s just say we are all the children of the company okay? Special thanks to the marketing people for actively promoting our products to the buying public. They managed to sell our toys to kids who, for some reason did not go to the toy store with a particular toy in mind. Their persuasive skills have managed to squeeze some extra cash out of mommy and daddy to spend on their kids toys. Now, if they can only sell our (name unpopular toy) we would give them a big fat raise! On a serious note, thank you guys for a job well done and keep up the good work, we’ll talk about that raise deal later okay? (of course with still a sense of candidness) This party would not have been possible if had not worked hard last year. So if you guys still want the free food, we have to do just as well next year or even better. Either way, we would still have a party for sure, but our party would definitely much better if we raise our bar even just a little. So I encourage everyone to work just as hard or even harder this coming year and I promise you, our hard work would be rewarded if we have good sales next year. Incentives and other privileges would be available for us if we exceed what is expected of us, so let’s keep it up guys! The boss expects nothing less than what has already been established this year. I know we have done a good job this year but why aim for good when we can do better? The boss expects for exciting and new ideas from our staff, especially from the marketing department. Don’t be afraid to pitch in ideas even if you are not from the marketing department or if you think your ideas are too crazy. We all love new ideas. Again, thank you everyone for being part of this end of the year party and for a job well done this year. More fruitful years to come for our company! Cheers, and enjoy the rest of the evening. Let’s give a hand to ourselves! Thank you.

Legal issues

Are Deed. Charlie and Bella also liable for the lawsuit against the firm by their client Mr.. Laurent.? 2. If so how far responsible are the other partners for Jakes mistake? 3. If no other partner liable, what excludes them? 4. Are there any defenses to any of the members of the firm from being liable to the lawsuit? Law: Partnerships partnership Act 1891 (SLD) Nature of Partnership Determination of existence of partnership Joint venture partnership Liability of Incoming partner Dissolution of partnershipsCompany Law Khan v Amah [2000] ‘Nature of partnership' Cox v Carlson [1916] ‘Joint venture and partnership' – ‘how the partnerships are created and what sustains them' Hammerer Pity Ltd v Egg [1996] ‘Liability of retiring partner' – does a recently retired partner have any liability to the losses or profits of the firm? ‘ Application â€Å"The rule s that persons who agree to carry on a business activity as a joint venture d not become p artners until they actually embark on the activity in question† (text, 328).This Is In regards to Bella who claimed she had no liability towards the lawsuit against the firm as she had only been working there a short while and was not at work the time the accident happened. Bella had however been working there with a â€Å"view for profit† (Text, 328) which happened to be the activity in question. With this same question in mind t has been stated that † It is possible for a person to be a partner even though they do not have a claim to the share of the profit† (text,328).Bella had not contributed any capital upon joining the firm but still took on the Job of a partner at the firm through assistance. Unlike the case of â€Å"Cox† (text,331 ) whereby ACH party was found with different liabilities for their parts of the Joint venture â€Å"Magic Zillions† Is a deferent case as they were continuing with the business In an effort to get a profit. â €Å"Where there is profit sharing and a more integrated business structure† (text. 30) as n the case of Magic Zillions it means that there was an aim for profit which is what considers the determination of existence of a Partnership amongst all four persons. In order for a ‘partner' to have been qualified as retired there has to be written confirmation that Charlie had actually been excluded from his entity and all its business, but the case does not well specify this. The implied 1 OFF partner it means that they â€Å"must contribute equally towards losses† (text,335) and in this case the loss is the lawsuit which is aimed at everyone a part of ‘Magic Zillions'. A partner who retires from a firm does not thereby cease to be liable for the partnership debts incurred before their retirement† (text,343), this case of the Liability of retiring partner falls on Charlie. † Charlie has since retired from the business due to stress and ill-health and h as limited personal funds† ( facts), although Charlie had been retired but still part of the entity during the accident it disqualifies him from not being liable for the lawsuit against ‘Magic Zillions' as he was a partner then when the accident happened.Conclusion On the balance of Probabilities the Magistrates court would find that Deed, Charlie, Jake as well as Bella are all partners of ‘Magic Zillions' due to the evidence and supporting cases mentioned above and all would have to contribute to the $30,000 to the plaintiff, Mr.. Laurent to cover the injures he faced upon entering the premises of the defendants, ‘Magic Zillions† Legal Issues Security Awareness and Training Program (for Nancy Johnson and other similarly situated employees) Nancy Johnson and other employees were terminated from their jobs by the administrator of the company, US Bancorp Comprehensive Welfare Benefit Plan Committee. The â€Å"Cause† of Johnson’s termination of employment is â€Å"willful and gross misconduct†; when Johnson accessed the files of her supervisor containing the 2002 performance level of the company’s employees. When Johnson was denied the severance payment (she was able to access a file that contains the proposed merging of US Bancorp with another company – some employees would be terminated with severance payment, except those who were involved in gross misconduct), she requested for a summary judgment to the district court. The district court favored Johnson arguing that the company did not establish a security information system that would prevent employees from accessing the files of the company. The committee though wrote an appeal to the circuit court arguing that the court erred in its interpretation of the provisions of the plan. The circuit court agreed to the arguments of the committee, arguing that since no official interpretation as to the use of the terms â€Å"willful and gross misconduct†, the administrator of the plan can apply these terms to similar situations. The severance payment to Johnson was therefore denied. Information security awareness and training programs then should be designed based on the so-called Computer Fraud and Abuse Act of 1984. The statute â€Å"criminalizes unauthorized access to a ‘protected computer’ with the intent to obtain information, defraud, obtain anything of value or cause damage to a computer† (Security Awareness Laws, http://www.massachusetts.edu/lawsfaq/faq.cfm#7).   The so-called ‘protected computer’ is a computer used for foreign or communication purposes (as in the case of the plaintiff) and for interstate interaction. Without authorization from the Department of Defense or the Foreign Affairs, accessing information from said institutions is deemed illegal. Also read: Explain Legal Issues, Policies and Procedures Relevant to Assessment Sharing of passwords, computer fraud, and damage of essential federal information are also deemed illegal. The law was extended to include private computers. In the case of the defendant (the corporation), it must institute narrower definitions as to the terms â€Å"willful and gross misconduct.† This will definitely also narrow the options for employees who are accessing important information from the company’s database. The employees must be first acquainted ( by memorandum) of the sites allowed to use during office work. Security Awareness and Training Program (for Scott Moulton) The plaintiff, Scott Moulton accused the defendant of probing the former’s network of clients. Defendant claims statements from Moulton concerning the defendant were defamatory. First is the statement made by Moulton to C.J. Johns, information systems manager for the Cherokee County’s Sheriff’s Office (December 19, 1999) that defendant had created security risks and that defendants network employees were stupid. The second is the statements made by Moulton that the way defendant planned to connect the Police Department to two systems created a security risk from the internet. Lastly, statements from the plaintiff said that defendant’s network had created a security risk. The plaintiff though argued that these statements were merely opinions. People may agree or disagree with the statements made. The court though granted the defendant summary judgment for the failure of the plaintiff to run a put test in the project. The plaintiff was also granted a summary judgment for the failure of the defendant to reduce the security risks. The US Congress passed a bill on July 2004, stating that internet probing of contractors to government websites (contractors duly approved to negotiate for the construction of website connections between government offices) can only be legal on three counts: 1) probing does not in any way create security risks for the government office involved, 2) the probing would not result to malversation of any public information, and 3) such probing must be requested by the client government office, with approval from its head office. Though the case was a posteriori since the bill was passed before the case was filed, it would be good for government offices to follow the guidelines of the law on internet probing of intergovernmental offices. Hence, law analysts saw the law as the â€Å"most Balearic† safeguard of the government from hackers. Security Awareness and Training Program (for Dewey Watkins) The plaintiff, Dewey Watkins requested the district court to cancel a computer access code that had been assigned to him and was being used (with the supervisor’s approval) by another authorized employee. The code provided access to confidential records maintained for Tennessee’s Medicaid Program. The plaintiff argued that the action of the supervisor violated the confidentiality provision of the state law. The plaintiff also accused EDS of terminating his employment when the former refused to participate in the â€Å"illegal† conduct.   The circuit court however affirmed the decision of the district court to grant summary judgment in favor of EDS, for the reason that Tennessee law does not conflict with the general provision of the Confidentiality Law. There was no proof that other employees also use the computer access code, and if there was such a case, it would be legal. It is noteworthy that the same law discussed in case 1 also applies in this case. Sharing of passwords to access public documents is clearly prohibited by law. Nonetheless, although the terms â€Å"public information† was the focus of the case, it should be noted that public information are information that have direct link to the public in general. This constitutes government programs, strategic social and economic planning, and of course interstate activities. Security awareness programs must be based on the definition of public information in order to vindicate any instances of sharing passwords or revealing information from government-locked and secured database. References Nancy J. Johnson v. US Bancorp †¦ United States Court of Appeals for the Eight Circuit. Appeal from the United States District Court of the District of Minnesota. September 9, 2005. Security Awareness Laws. 2006. University of Massachusetts. URL http://www.massachusetts.edu/lawsfaq/faq.cfm#7. Retrieved September 14, 2007. Scott Allen Moulton and Network Installation Computer Services, Inc., Plaintiffs v. VC3, Defendant. United States District Court, Atlanta Division. Watkins v. EDS. NO. 1:00-CV-434-TWT. United States Court of Appeals No. 03-6353. United states Court of Appeals for the Sixth Circuit. November 2, 2004.    Legal Issues Security Awareness and Training Program (for Nancy Johnson and other similarly situated employees) Nancy Johnson and other employees were terminated from their jobs by the administrator of the company, US Bancorp Comprehensive Welfare Benefit Plan Committee. The â€Å"Cause† of Johnson’s termination of employment is â€Å"willful and gross misconduct†; when Johnson accessed the files of her supervisor containing the 2002 performance level of the company’s employees. When Johnson was denied the severance payment (she was able to access a file that contains the proposed merging of US Bancorp with another company – some employees would be terminated with severance payment, except those who were involved in gross misconduct), she requested for a summary judgment to the district court. The district court favored Johnson arguing that the company did not establish a security information system that would prevent employees from accessing the files of the company. The committee though wrote an appeal to the circuit court arguing that the court erred in its interpretation of the provisions of the plan. The circuit court agreed to the arguments of the committee, arguing that since no official interpretation as to the use of the terms â€Å"willful and gross misconduct†, the administrator of the plan can apply these terms to similar situations. The severance payment to Johnson was therefore denied. Information security awareness and training programs then should be designed based on the so-called Computer Fraud and Abuse Act of 1984. The statute â€Å"criminalizes unauthorized access to a ‘protected computer’ with the intent to obtain information, defraud, obtain anything of value or cause damage to a computer† (Security Awareness Laws, http://www.massachusetts.edu/lawsfaq/faq.cfm#7).   The so-called ‘protected computer’ is a computer used for foreign or communication purposes (as in the case of the plaintiff) and for interstate interaction. Without authorization from the Department of Defense or the Foreign Affairs, accessing information from said institutions is deemed illegal. Also read: Explain Legal Issues, Policies and Procedures Relevant to Assessment Sharing of passwords, computer fraud, and damage of essential federal information are also deemed illegal. The law was extended to include private computers. In the case of the defendant (the corporation), it must institute narrower definitions as to the terms â€Å"willful and gross misconduct.† This will definitely also narrow the options for employees who are accessing important information from the company’s database. The employees must be first acquainted ( by memorandum) of the sites allowed to use during office work. Security Awareness and Training Program (for Scott Moulton) The plaintiff, Scott Moulton accused the defendant of probing the former’s network of clients. Defendant claims statements from Moulton concerning the defendant were defamatory. First is the statement made by Moulton to C.J. Johns, information systems manager for the Cherokee County’s Sheriff’s Office (December 19, 1999) that defendant had created security risks and that defendants network employees were stupid. The second is the statements made by Moulton that the way defendant planned to connect the Police Department to two systems created a security risk from the internet. Lastly, statements from the plaintiff said that defendant’s network had created a security risk. The plaintiff though argued that these statements were merely opinions. People may agree or disagree with the statements made. The court though granted the defendant summary judgment for the failure of the plaintiff to run a put test in the project. The plaintiff was also granted a summary judgment for the failure of the defendant to reduce the security risks. The US Congress passed a bill on July 2004, stating that internet probing of contractors to government websites (contractors duly approved to negotiate for the construction of website connections between government offices) can only be legal on three counts: 1) probing does not in any way create security risks for the government office involved, 2) the probing would not result to malversation of any public information, and 3) such probing must be requested by the client government office, with approval from its head office. Though the case was a posteriori since the bill was passed before the case was filed, it would be good for government offices to follow the guidelines of the law on internet probing of intergovernmental offices. Hence, law analysts saw the law as the â€Å"most Balearic† safeguard of the government from hackers. Security Awareness and Training Program (for Dewey Watkins) The plaintiff, Dewey Watkins requested the district court to cancel a computer access code that had been assigned to him and was being used (with the supervisor’s approval) by another authorized employee. The code provided access to confidential records maintained for Tennessee’s Medicaid Program. The plaintiff argued that the action of the supervisor violated the confidentiality provision of the state law. The plaintiff also accused EDS of terminating his employment when the former refused to participate in the â€Å"illegal† conduct.   The circuit court however affirmed the decision of the district court to grant summary judgment in favor of EDS, for the reason that Tennessee law does not conflict with the general provision of the Confidentiality Law. There was no proof that other employees also use the computer access code, and if there was such a case, it would be legal. It is noteworthy that the same law discussed in case 1 also applies in this case. Sharing of passwords to access public documents is clearly prohibited by law. Nonetheless, although the terms â€Å"public information† was the focus of the case, it should be noted that public information are information that have direct link to the public in general. This constitutes government programs, strategic social and economic planning, and of course interstate activities. Security awareness programs must be based on the definition of public information in order to vindicate any instances of sharing passwords or revealing information from government-locked and secured database. References Nancy J. Johnson v. US Bancorp †¦ United States Court of Appeals for the Eight Circuit. Appeal from the United States District Court of the District of Minnesota. September 9, 2005. Security Awareness Laws. 2006. University of Massachusetts. URL http://www.massachusetts.edu/lawsfaq/faq.cfm#7. Retrieved September 14, 2007. Scott Allen Moulton and Network Installation Computer Services, Inc., Plaintiffs v. VC3, Defendant. United States District Court, Atlanta Division. Watkins v. EDS. NO. 1:00-CV-434-TWT. United States Court of Appeals No. 03-6353. United states Court of Appeals for the Sixth Circuit. November 2, 2004.   

Jesus Christ

Jesus Christ was born about 6 B. C. and was crucified about 29 A. D. He was the founder of Christianity. Jesus was born in Bethlehem, a village in Palestine five miles (8km) south of Jerusalem. Palestine was under Roman domination with Herod the Great as its puppet ruler. There is no way of reckoning Jesus’ exact birth date. The Christian calendar, devised in the sixth century, places the Nativity in the year 1 A. D. Most calendars, however, believe that Herod died in 4 B. C. and that Jesus was born two or three years earlier.The nativity has been celebrated on December 25 since the fourth century A. D. Luke tells of the decree of Emperor Augustus that required everyone to go to his native village to be taxed. Mary and her husband Joseph had to go from their home in Nazareth, Galilee, to Bethlehem, Judea. Jesus was born in a stable because there was no room in the inn. A manger (a feeding trough for livestock) served as a crib. Luke reports that shepherds came to worship him, and Matthew tells of the wise men from the east, who saw a brilliant star in the sky and came to pay homage to him.Herod, alarmed by the birth of a child described by the wise men as â€Å"King of the Jews,† ordered the massacre of all young children in or near Bethlehem in an attempt to kill Jesus. Joseph and his family escaped by fleeting to Egypt. After Herod died Joseph took his family back to Nazareth. The parents were devout Jews. Jesus received careful religious instruction and spent much time in studying the Scriptures (Old Testament). His language was Aramaic, a Semitic tongue. Joseph was a carpenter, and Jesus probably learned the trade. Mark (6:3) reports that Jesus had four brother and these were James, Joseph, Judas, and Simon.

English Spoken Language Essay

In television and radio the interview techniques are very different. Graham Norton does both, in both situations we do see Norton adapting himself. He interviews Jedward in the television interview and Benedict Cumberbatch in the radio interview. They are many differences the obvious one is that one is in a television studio and the other in a radio set; another difference is the audiences that would watch them. The television situation is broadcasted on a Friday night at 10.30pm so the audience would be teenagers and young adults, which is a contrast to the audience that would listen to the radio interview, (which is broadcasted on Saturday morning around 10am) who would be middle aged and certainly older than the people watching the Jedward interview. Also as well as the audience watching on television in the Jedward interview, there is also a live audience in the studio which would give Norton a direct response and gives him people to address. In the radio interview Norton doesn’t have a live audience so he doesn’t get a direct response so that’s why I think he’s calmer and more relaxed. In both interviews I think that Norton doesn’t allow time for the interviewees to talk and this may come across that he’s rushing and is not thinking. In the television situation Norton interrupts Jedward so that the audiences laugh which I guess is what he is meant to do but after a while Jedward give up and just let him interrupt him. An example of when he interrupts in the radio interview when: ‘Cumberbatch: Danny was very†¦.’ ‘Norton: is this Danny Boyle?’ Also Norton continues that part of the interview to talk about himself, which I don’t think is keeping a very good rapport with Cumberbacth. After a while Cumberbatch in my opinion gives up and starts to ask Norton questions about his career; ‘Why did you give up?’ this is another example of Norton not really keeping a rapport with the interviewee. The television interview with Jedward in my opinion is much less formal and Norton behaves in a more spontaneous and lively way where as in the radio interview it’s formal and much more serious. I think that Norton in away talks down to Jeward and makes fun of them and has a patronising attitude towards them. In the radio interview Norton has much more respect for Cumberbatch and talk to him on a more level basis. The way Norton began his interview with Jedward ‘Now, anyway’ this I would say is less formal than the way Norton began his interview with Cumberbatch. In a way this is effective as this makes the interviewee feel more relaxed, this also shows how Norton is adapting himself in both situations. In the interviews I think that Norton adapts himself, in terms of his tone and pitch of his voice. In the Jedward interview his tone, is relaxed, funny and his pitch is much higher than in the Cumberbatch interview. I personally think that Norton has to change himself to fit in with Cumberbatch, as his voice is much more formal. When addressing the audience in the Jedward interview, Norton’s pitch of voice changes depending on whether he is asking a question or stating something, this shows that Norton keeps a rapport with the audience and the interviewee. An example of this is when Norton says ‘it’s not often that gets a laugh’ this is aimed at the audience and is in away make fun of Jedward. In the television interview we see that Norton has cards but at some point he puts them down, this makes us think that he is making some of it up and makes he seem more spontaneous. Obviously we can’t see what is going on in the radio interview but, I think that Norton’s speech is more fluent compared to the television interview. I think that Norton doesn’t really follow the cards in the television interview as he keeps interrupting Jedward which I assume is not on the cards. I do think that both interviews are set out correctly and follow a logical sequence of points. I also think that in the radio interview Norton speaks more articulately than in the television interview where he seems to talk in a more rushed lively way. Norton’s sentences in the radio interview are more coherent and there are fewer hesitations than in the television interview, but a reason for this could be that there can’t really be any silences in a radio interview. The layout of the two interviews are virtual the same, Norton introduces them, he asks the a few questions, Norton comments and they end the interview. I do think that Norton is too focused on getting laughs from the audience that it brings the attention away from the interviewee, which is a bad technique from Norton. Unlike the television interview Norton doesn’t have a live audience so his much more focused on the interview and sustains a better rapport with Cumberbatch than with Jedward. With both audiences to build a rapport with the audience, Norton makes jokes and he’s very sarcastic especially towards Jedward, ‘Can you go to a cashpoint and get money out?’ this is making a joke and when he says this he looks to the audience to get a laugh. Also we see that in the television interview that Norton in a way is encouraged by the audience to keep making funny comments so that the audience is more concentrated on him rather than the interviewee, this is a bad technique from Norton has its more feeding his ego and sustain a better rapport with the audience rather than the interviewee. Obviously we can’t see Norton’s body language in the radio interview but in the television one we see that his body language does co-ordinate with the situation he is in. After Norton says ‘it’s not often that gets a big cheer’ the audience immediately laugh which in a way jeers Norton on and so he continues to look at the audience instead of Jedward. I think at some points Norton looks too much at the camera and audience and this slightly decreases the rapport with Jedward, but on the other hand he’s sustains a rapport with the audience. He uses hand gestures which exaggerates what he is saying, but I think personally he’s posture is too laid back and gives an informal look. In both interviews there would be two different audiences so the reaction and how Norton tries to sustain a rapport with them would be different. In the radio interview, Norton interacts with the audience with the tone and pitch of his voice, whereas in the television interview Norton uses gestures and looks straight at the audience to get an immediate reaction. Also his volume of his voice is more prominent, in the radio interview so the audience has a connection with Norton. In the radio interview Norton’s language is more formal whereas in the television one it’s much more relaxed and Standard English so this shows that Norton does adapt himself to both situations, which is a good technique made by Norton. So, overall I think that Norton is good at adapting himself to both interviews; I do think that in the radio interview that Norton is better suited to the television interview when it’s a bit more relaxed and informal, because this suits Norton’s personality better. Norton does have a few bad techniques which include interrupting and looking at the audience too much, but he has many good techniques. Although in both interviews he uses good techniques which sustain a rapport with both the audience and the interviewees.