'A Marketing Strategy\r'

'â€Å"wellness is Wellness, remedy Stress and Feel founder immediately” is an adage that most pile be adopting today to find relief from the air and strains of a hard day in the workplace. More and much(prenominal) people be increasingly realizing the importance of exercise and intellectual well being in their cursory lives. The growing number of people opting for social statuss to wellness clubs and local secondary schools atomic number 18 an indicator of ever-changing life-style and health awareness. Unwinding in the gym at the end of a stressful day is catching on.\r\nThe fact that people are well informed close the ills of an un reasoned life-style and the repercussions that it may behave on the body is one of the major(ip) factors contri yeting to the mushrooming of fitness and wellness work across the world. High stress levels at work and multi-tasking roles and responsibilities assumed by an one-on-one are weaning away the cleverness levels and coping abilities. These are some of the opposite factors that have led people to joint the fitness and wellness centers.\r\n drill pile not only help watch everywhere weight, avoid health problems that infect millions in the world today, relieve stress but also infuse a feeling upright and look good placement. A positive kayoedlook to life and risque energy levels to do things better are some of the side effects of nigh a strict fitness routine. The precondition wellness indicates the willingness to manage stress, a good health score, and a positive attitude to life.\r\nMoreover the gym provides a course of study for social interactions that bring up the motivational levels for daily example. The gyms and health spas that were considered a luxury lifestyle yesterday have become a offset of the lifestyle today. The extra speak to is not an important factor to those who bank in the wellness of the inner self. The health and wellness exertion is a gazillion d ollar effort having a dewy-eyed product that appeals to all †a healthy lifestyle.\r\nexecutive Summary The high receipts earning potential of this labor has offset some enterprises to launch healthcare and wellness wait on centers across the globe. Small local gyms to exuberant health resorts have paved their supremacy stories by enticing millions of nodes with their personalized health and wellness programs. The changing dynamics of the industry has redefined the health and wellness purpose. The industry instantly offers a total image dislodge to its clients who want an overall improvement in their looks and physique.\r\nThe Company Background\r\nHealth to riches Associates is one such induction set(p) in the heart of the Kansas City provides health solutions and fitness regimes for all age groups. The facility employs well-trained, certified staff with fitness equipment give to the wide-ranging consumer needs.  The follow has invested in loving interiors a nd latest gym equipment in a wide spread out demesne where clients can feel the relaxing atmospheric state of the place. The facility offers â€\r\nSpa and corrade work Personalized fitness programs with personal trainers Exercising in groups for higher motivational levels nutrition and nutrition proposals Gym equipment for cardio and weight learn\r\nThe club motto â€Å"Health is Wellness, lighten Stress and Feel Better instantly” relates easily to the consumers and has helped tremendously in gaining popularity and riping more clients.  The company has witnessed an overall increase of 6% in revenue earnings in the past five years of operation. The company endeavors to open two more locations in the next five-year period as part of its enlargement program. Great location, high tonicity service from well-trained staff and an aggressive securities industry penetration strategy has given this company a competitive edge over the other players in the industry.\ r\n food market trick up Analysis A SWOT analytic thinking of the Health to Wealth Associates reveals the market dynamics that govern the industry trends.\r\nStrengths:\r\nWell-trained staff providing subtile customer service.\r\nThe state of the art equipment ply to wide variety of client exercising requirements with personal trainers and fitness programs\r\nA well-designed spa with wide range of massages services with nutriment and nutritional counseling.\r\nWeaknesses:\r\nThe facility can leave to only 30 clients at a time. The premium pricing of the services and membership fees as opposed to local gyms. Non-existent baby-sitting facilities for women with children. Opportunities:\r\n proposes for magnification with more outlets opening in antithetic geographical areas. A well-planned brand berth and awareness marketing strategy employ advertising and publicity plys. suck up with other leading nutritional supplements shops to captivate the customers. Introduction of family-oriented fitness training programs to attract more customers Addition of baby-sitting facility or children’s play area. Threats:\r\nLocal gyms and massage parlors pass services at cheaper rates. unveiling of leading brands and outlets in the vicinity. Enrolling enough members at the onset. Getting a steady render of qualified and well-trained employees. This SWOT analysis highlights the issues and concerns that expect the company along with the competitive and operating(a) advantages that will steer the company in its aggressive marketing and promotional strategy.\r\nMarket Analysis\r\nA health and wellness center that offers holistic and healthy lifestyle and one that encompasses the three facets of health †physical, emotional, and eldritch is required for a roaring venture. The travel attraction of consumers towards gyms and spas has inculcated a healthy lifestyle that has become synonymous with healthy meshwork in the industry. It has been observed that people are not averse to paying more for case and personalized services in this sector.\r\nThis is one of the most attractive elements of the industry †a high market command and high revenue prospects. But the industry is capital-intensive. The high profile equipment and gadgets are substantive capital investment items and cannot be compromised in terms of quality. The business requires substantial currency for start up though the returns are high.\r\nThe key ingredients to running a achievementful venture is â€\r\nWell-trained and certified employees to ensure quality service.\r\nAn aggressive and effective advertising campaign to create consumer awareness and entice more clients.\r\nAs part of its market expansion strategy Health to Wealth Associates plan to adopt the following strategy to track the market segment:\r\nEmploy health experts to counsel the needs and requirements of the clients. Rolling out membership schemes that provide the members with discounted se rvices and light consultations. Introduction of guest passes that will modify non-members to enjoy the services of the facility base on their income.\r\nPromotional campaigns for healthier lifestyle using the company slogan â€Å"Health is Wellness, Relieve Stress and Feel Better Today.” Health and wellness workshops for promoting the client base. A web site promoting the services of the facility. Tie up with nutritional supplement supplier as a strategy for client retention. Financial Projections The company has reported a 6% annual increase in revenues. Based on the last hardly a(prenominal) years’ performance and the implementation of the above-named strategies the company projects an annual increase of 10% in the revenues earned in the next five years. The company envisages an increase of 8% in the net profit in the next two years’ of operation.\r\n finish\r\nThe company should endeavor to capitalize on the growing fitness and wellness concept in the i ndustry. Adopting changes in the service delivery, offering wide range of choices to the customer, and an aggressive advertising campaign to push the company’s products will lure the consumer senses. The essence of success in this industry lies in recognition of niche markets, use of updated technology and strategical partnerships with influential and well-known brands in the industry.\r\nReferences:\r\n1.  life sentence the Good Life †http://www.goodlifefitness.com/newsletter.aspx †accessed on eighteenth December,2007\r\n2.  The ISPA 2004 Spa Industry Study †Executive Summary †accessed on 18th December, 2007\r\n3.  How to get down a Gym †http://ezinearticles.com/?How-to-Start-a-Gym&id=749346 †accessed on 18th December, 2007\r\n4.  The menu of Spa Experiences  â€ accessed on 18th December, 2007\r\n5.  Gym Business Plan †http://www.briangreens.com/gym-business/gym-business-plan/ †accessed on 18th December, 20 07\r\n \r\n'