International Business Enviornment

Running Head : INTERNATIONAL BUSINESS ENVIRONMENTInternational origin Environment[Writer s Name][Name of Institution]International caper EnvironmentIntroduction of the Company and its ProductIn this report , one will analyse the inst on the wholeation of the German Brand Nivea s product Nivea Sunscreen short in Thailand . Nivea have the business of skin c ar tie in products which includes divergent beauty grievous bodily harms , diametric creams for different needs , cosmetics products , insolatelight point lotions , cleansers and moisturisers etcNivea have established call down world simple . promptly Nivea are planning to face a invigorated product to present a occasion venture of their brands of beauty goop and sun tote lotionIntroduction of legions state : ThailandThe Thailand has the unique vaunt for thrif tiness and Governance . It is in truth good to see that cosmos the only kingdom in South Asia which has never determine the colonisation . The Thailand s regress n to democratised governance has helped it deliverance to boost and flourish in particular its trade and development scuttle . The Highest professional industry in Thailand is Agriculture and about t 50 of the Population is intermeshed in the Agriculture and farmingThe Thailand see great financial crisis in 1997 -1998 which hit the countries internal and outer Debt severe and IMF played questionable role in Asian Financial Crisis . But referable to Good policy qualification and Export oriented economy the Thailand recovered from the Crisis s and commence an economic figure in AsiaThe Thailand is so beautiful Country that s why the Tourism division of Thailand seems to be busy of all time .

The Country s highest tax comes from Tourism DepartmentThailand so far has been ontogenesis by leaps and limit and emerged as big economic heavyweight after the dear Asian Financial crisis in which Country hit hard due economic perspectiveSWOT AnalysisStrengthWith the unique features of the Nivea sun blocker guck liquid ecstasy , an aggressive advertising campaign was imperative gain to inform the tar wreak market , create brand ken and established basis for brand preference in soap marketEfficient and effective management are the main contributors for the achievement of organisational goals Nivea sun blocker soap has active protective agents , which provide stripe against all possible skin damages ca expert because of sun exposurePortable and easy to use packagin gScientific manufacturing of Nivea sun blocker soap at our plantsNo cash flow limitationWeaknesses Nivea sunscreen soap sun block soap is a new product conceptNivea sunscreen soap is not known by many community that are brand name has that to be establishedNivea sunscreen soap is set about high opposition directly with the soap marketAnd indirectly with the wide range of sun block creams and lotionsHigh commission rate for the distributors and retailersOpportunitiesNivea sunscreen soap capability be established as a very winning brand nameExpansion of business in opposite cities of ThailandGrowing awareness amongst people regarding sun block soapSales of retail outlets amplify because of Nivea sunscreen soapThreatsMajor bane is customer reluctances to buy the new productsRaw satisfying cost may increasesConstantly changing government policies...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our! page: write my paper